Desperately Seeking Santa” follows Jennifer Walker (Laura Vandervoort), an ambitious young marketing executive for the South Boston mall. With her eye on a promotion to vice president and a spot at corporate headquarters, Jennifer dreams up a plan to increase sales: a search for the hottest Santa in town. Teenage girls and their moms, even the local news anchor, flock to the mall to catch a glimpse of the handsome competitors. Before the contest even starts, Jennifer clashes with one of the contestants, David Moretti (Nick Zano), an attractive South Boston native looking to win the $10,000 prize in a last ditch effort to save his family restaurant. David easily wins over the crowd with his good looks, sincere attitude and humble nature, and when the gorgeous winner of the contestbecomes a local hero, sales at the mall go through the roof. Jennifer had counted on this new Santa to get her a promotion – not win her heart, complicate her life and question everything she ever wanted.